Kids across America are putting on masks and backpacks and heading back to school this spring as the country continues hopes to recover from the Covid-19 pandemic. Over the past year, families, school administrators and teachers were thrown into the reality of cancelling in-person classes and scrambling to plan remote learning. The rapid increase in vaccinations pushes the back-to-school moment into uncharted territory. It’s a lot to adjust to.
The fortune cookie is an indelible part of the American dining experience. Whether we’re making memories over egg rolls and spareribs, or unboxing steaming hot noodles in front of the TV on a lazy Saturday, it’s always been understood that a crispy cookie with a fortune tucked inside awaits us at the end. This ubiquitous Asian treat has even found its way into the fundraising circuit – after all, what better fundraising idea than something that brings an automatic smile to people’s faces.
The fundraising landscape has shifted, and the industry is adapting to the times. With the impact of COVID-19, many schools, groups, and organizations are trying to figure out the new “norm” for fundraising. The terms “contactless” and “curbside” are becoming the new normal.